During the May Day holiday, Yiwu received a total of 1.4578 million tourists, ranking first in Jinhua, with an increased growth rate of 21.95% compared to the same period in 2023, and the average length of stay for overnight tourists was 1.36 nights, which also ranked first in Jinhua according to the data released by the Municipal Bureau of Culture, Radio, Television, Tourism, and Sports.

During this holiday, a variety of themed cultural tourism formats emerged, such as markets, intangible cultural heritage exhibitions, and pastoral pleasures, allowing tourists to immerse themselves in the beauty of nature and local specialties, indulging in a delightful lifestyle. The intangible cultural heritage craft area, opening around the clock for three consecutive days, allowed visitors to experience the unique beauty firsthand, wielding scissors and colored paper to create art. Data showed that the visitor traffic at the Jiming Pavilion exceeded 95,000, with a peak flow of 30,000, setting a new record for daily attendance.