Recently, China Media Group (CMG) announced the branch venues of the Spring Festival Gala of 2026. Harbin in Heilongjiang Province, Yiwu in Zhejiang Province, Hefei in Anhui Province, and Yibin in Sichuan Province, along with the main venue in Beijing, will jointly present this cultural feast that attracts global Chinese attention. With its unique blend of “righteousness”, business, and beauty, Yiwu, the “world’s Capital of Small Commodities”, has become the first branch venue of CMG Spring Festival Gala in Zhejiang Province. This will offer the world a chance to understand China’s governance, philosophy, and beauty through Yiwu.

Yiwu, the world’s Capital of Small Commodities and a benchmark leading the national county-level economy in terms of per capita GDP, was selected as a branch venue due to its strong capabilities.

The selection of Yiwu as a branch venue of CMG Spring Festival Gala of 2026 not only marks the beginning of a cultural feast but also represents a global showcase of the city’s image. Through the stage of the Spring Festival Gala, Yiwu will present the global audience with a New Year’s cultural feast that features the collision of tradition and modernity, the blend of classics and fashion, and the integration of the nation with the world.