Yiwu Cosmetics Industry started in the middle of last century. After more than 20 years’ development, it gathers over 100 manufacturers and over 1,000 business dealers, with 50,000 employees. 80% of the 4,000 odd cosmetics enterprises in China have general agent or exclusive distributor in Yiwu. Many international brands such as Shiseido, CD, and SKII have successively settled in Yiwu. In the year 2007, total output value of manufacturing enterprises reached 2.5 billion yuan, 80% export-oriented, with over 600 enterprises export, two of which have surpassed an annual export volume of USD5 million, 10 have an annual export volume between USD5 million and USD3 million, and 300 have an annual export volume between USD3 million and USD1 million. Products are sold to every corner of China and exported to over 180 countries and regions including the US, France, the UK, Southeast Asia, and the Middle East. The perfumes manufactured by Yiwu enterprises have been sold to France, the site of its origin in the world. Cosmetics Industry in Yiwu boasts of 800 equipments (including 150 imported equipments) and 10 research and development centers. An average of 150 million yuan each year is invested for technological upgrading during the past three years. 60 enterprises have passed ISO9001 and ISO14000 Quality System Certification. Cosmetics Industry in Yiwu boasts of 600 patents and more than 1,300 trademarks, among which 150 trademarks were newly applied for in 2007. Yiwu Cosmetics Industry has over 300 local trademarks including Meixue, Daiweisi, Qianfei, Siya, and Yinfei, 1 famous trademark in Zhejiang, and 3 famous trademarks in Jinhua.
“The 99th China Beauty & Cosmetics Expo” and “The 100th China Beauty & Cosmetics Expo” were held respectively in 2007 and 2008. Yiwu is entitled “Perfume and Color Cosmetics Manufacturing Base in China” and “Cosmetics Industry Base in China” by Chamber of Beauty Culture & Cosmetics, and All China Federation of Industry & Commerce.