On August 18th, at the launch ceremony of the Yiwu Cultural Supplies Industry Association's brand overseas expansion initiative and the 2023 Indonesia ASEAN Stationery and Gift Fair (referred to as the "2023 Indonesia Stationery Fair"), a drawing ceremony took place. Xu Chaoyue, a business owner, was fortunate to draw four exhibition booths. During the drawing ceremony, the first batch of 94 participating enterprises reserved a total of 179 exhibition booths.

Indonesia, as the largest economy in the ASEAN region and the fourth most populous country globally, has maintained a consistent growth rate of 5% and reached a GDP of 1.28 trillion dollars in 2022. This places Indonesia at the sixteenth position in the world economy and eighth in terms of purchasing power, making it one of the most important and dynamic markets in Southeast Asia. Consequently, after the launch of the 2023 Indonesia Stationery Expo's exhibitor recruitment, there has been a strong desire among market operators to participate in the event. Merchants have been inquiring and booking exhibition booths continuously, with 86% of the exhibition space already filled.